PAOS has worked on the corporate and brand identities of more than one hundred companies during the past thirty years or so. The corporate symbols we have developed include graphically-expressed marks, logotypes that feature distinctively-designed characters, and logo marks that combine the characteristics of the two, but behind and in the evolution of these "visible designs" is our aspiration for a drama of innovative change, transformation and expansion within each of the companies concerned. Our work is tantamount to writing the script that will enable the new symbols to function as effective management and marketing tools for these corporations.
At PAOS, we believe that image marketing strategies for contemporary corporations constitute "invisible designs", that the design of corporate strategy and policy is the key element. It has long been said that outstanding symbols represent the distillation of ideas, and design is, quite simply, an investment-oriented intellectual and aesthetic resource. The improvements to the management environment of corporations and cultural enhancements to the lives of individuals and to the society which they inhabit that are expressed by the "visible design – invisible design" combination are pivotal to a company's CI and brand strategy, and PAOS provides strategic and constructive consulting that is built upon the six pillars of design.
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