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BOOKS

  • Books on DECOMAS
  • Books on other CI approaches
  • Books on Fixed Point Photography of West Shinjuku


Since its founding, PAOS' research efforts have proceeded hand in hand with our practice, and our investigations into CI, business administration and design, corporate dealings with society at large, corporate culture,bureaucratic culture and so on, are an ongoing undertaking. The materials,information and know-how that we have accumulated through this research are a valuable global resource, both in terms of their quantity and their quality, and the results of our globally-networked information gathering and cooperative research endeavors have been published in a variety of formats. These publications have had an immeasurable impact on the fields of designand corporate identity in Japan, in Asia and throughout the world.

PAOS’ publications are listed below.

List of PAOS publications

Books on DECOMAS
Title Publisher Year of publication
DECOMAS – Design Coordination as a Management Strategy Sanseido Publishing Co., Ltd. 1971
Design Systems for Corporations - A1-The Retailing Industry SANNO Institute of Management Publications Dept. 1977
Design Systems for Corporations - A2 - Public Transport Systems SANNO Institute of Management Publications Dept. 1976
Design Systems for Corporations - A3 – Corporate Communication at Olivetti 1 SANNO Institute of Management Publications Dept. 1978
Design Systems for Corporations - A4 Corporate Communication at Olivetti 2 ANNO Institute of Management Publications Dept. 1978
The Corporate Communications of Olivetti SANNO Institute of Management Publications Dept. 1978
Design Systems for Corporations - B1 – Basic Design Elements and Their Systems SANNO Institute of Management Publications Dept. 1982
Design Systems for Corporations – B2 – Basic Design Elements and Their Systems SANNO Institute of Management Publications Dept. 1976
Design Systems for Corporations – B3 – Basic Design Elements and Their Systems SANNO Institute of Management Publications Dept. 1976
Design Systems for Corporations – B4 – Basic Design Elements and Their Systems SANNO Institute of Management Publications Dept. 1977
Design Systems for Corporations – B5 – Basic Design Elements and Their Systems SANNO Institute of Management Publications Dept. 1979
Design Systems for Corporations – B6 – Basic Design Elements and Their Systems SANNO Institute of Management Publications Dept. 1983
Design Systems for Corporations - C1 –Basic Guidelines for Developing a Design System SANNO Institute of Management Publications Dept. 1979
Design Systems for Corporations - C2 – Developing a Basic Design System SANNO Institute of Management Publications Dept. 1980
Design Systems for Corporations - C3 – Developing an Application Design System SANNO Institute of Management Publications Dept. 1991
New DECOMAS – Design Conscious Management Strategy (Local language versions published in Japan, China, Korea and Taiwan) Sanseido Publishing Co., Ltd. 1993

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Books on other CI approaches
Title Publisher Year of publication
Design Policy: Forming A Corporate Image Bijutsu Shuppan Design Center Co., Ltd. 1964
Symbol Signs: 34 Proposals for Internationally Standardized Symbol Signs SENDENKAIGI Co., Ltd. 1976
CORPORATE DESIGN SYSTEMS 1 SANNO Institute of Management Publications Dept. 1979
CORPORATE DESIGN SYSTEMS 2 SANNO Institute of Management Publications Dept.
The CI Revolution The Asahi Shimbun Company 1987
Corporate Individuation Tokuma Shoten Publishing Co., Ltd. 1987
Contemporary Design: Report for the 1988 Stanford Design Forum Pentagram Design 1989
The CI Strategy Series (5 volumes) Sanseido Publishing Co., Ltd. 1989
PAOS Design Kodansha, Ltd. 1989
Symbolic Output: CI Planning at PAOS – The Truth Revealed Symbolic Output: CI Planning at PAOS – The Truth Revealed 1989
Aesthetic Management PHP Research Institute 1989
Representative Examples of the CI of International Companies Kodansha, Ltd. 1991
The CI Revolution (Korean edition)   1992
Ideas For Inspirational Growth PRESIDENT, Inc. 1995
Individuation – The Corporate Age Shanghai Dictionary Publications 1999
Create, Attract and Exceed: A Guideline for Structurally Recessed Companies Kiko Shobo Publishing 2001
Prospects for CI in the 21st Century: Corporate Value and Identity Jibunryu Library 2000
Design Consultants JDCA Press 2001
The Global CI Vote Shanghai Dictionary Publications 2001
Putting Design to Strategic Use: An Introduction to Design Management The Kyoto Shimbun Publishing Center 2003

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Books on Fixed Point Photography of West Shinjuku
Title Publisher Year of Publication
The Beating Pulse of West Shinjuku’s Skyscraper District: Pulse of the City - 35 Years of Dramatic Change - DVD 2005
The Beating Pulse of West Shinjuku’s Skyscraper District: Pulse of the City - 35 Years of Dramatic Change – Photo collection Gyosei 2006

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